Audit inventory and the booking path first
The audit follows a traveller from query or creative to room selection, price, availability, payment and confirmation. Broken rate parity, slow pages, unavailable dates and missing cross-domain tracking are recorded before additional media is recommended.
Separate guest origin from property location
A Bali property can advertise to travellers in Singapore, Australia, India or another approved market, but those audiences may differ by language, booking window, device and stay value. Reporting retains source market, property and stay context beneath regional totals.
Reconcile bookings before calling revenue
Gross booking value can change through taxes, discounts, modification, cancellation, no-show or channel fees. When the booking engine or property system supplies consistent data, the report shows the strongest reconciled value; otherwise it clearly labels the available proxy.