Map season and operating area before allocating spend
The campaign plan records location, inventory or capacity, source audience, relevant dates and the action a customer can actually complete. Coastal, city and inland demand are kept separate when seasonality or operations differ, preventing a regional average from hiding a weak fit.
State exactly who approves each language
English can be managed within the agency’s working-language scope. Sinhala and Tamil keywords or public content require a buyer-approved qualified reviewer. The reviewer also checks whether the business can answer enquiries in the language offered by the advertisement.
Measure bookings, enquiries and restaurant demand differently
A room booking, tour enquiry, table reservation, direction request and delivery order are not interchangeable conversions. Each receives its own source and value boundary. Missing booking, POS or sales feedback is documented instead of being inferred from clicks.