Media spend divided by assumed average CPC.
Make the funnel explicit
Clicks = media spend ÷ CPC; qualified leads = clicks × landing conversion rate; completed sales = leads × close rate. Every denominator must refer to the same cohort.
FREE TOOL / GOOGLE ADS / PAID MEDIA
Google Ads budget and break-even calculator
Build one inspectable monthly scenario for Google Ads or another click-priced channel. Enter your own spend, CPC, funnel rates, customer value and gross margin; the tool inserts no Bali, Indonesia or Asia benchmark and promises no result.
ALEX-DIGITAL
This calculator translates buyer-supplied media and funnel assumptions into scenario clicks, leads, sales, revenue, media ROAS, all-in lead cost, gross contribution, contribution after marketing, break-even sales and a diagnostic maximum media CPC. It is useful for planning and agency review, but it is not a forecast, bid recommendation or evidence that future demand exists.
Scenario results
Each output is derived only from the assumptions entered on this page.
Clicks multiplied by click-to-qualified-lead rate.
Qualified leads multiplied by lead-to-sale rate.
Completed sales multiplied by average revenue per sale.
Scenario revenue divided by media spend; not incrementality or profit.
Media, management and fixed campaign costs divided by scenario qualified leads.
Scenario revenue multiplied by the entered gross margin.
Gross contribution less media, management and fixed campaign costs.
Total entered marketing cost divided by gross contribution per completed sale.
The CPC that makes modeled gross contribution equal total marketing cost while holding the entered budget, funnel, value, margin and fixed costs constant.
METHOD / FORMULAS
Formulas and decision boundaries
Use the scenario to expose assumptions before a budget or contractor is approved.
Separate revenue from contribution
Revenue is not profit. The scenario applies the buyer's gross margin before subtracting media, management and campaign-specific fixed cost.
Read break-even as sensitivity
Break-even sales uses the current value and margin assumptions. It does not estimate available demand or the time required to reach that volume.
Validate before scaling
Replace assumptions with observed search terms, qualified CRM outcomes, realized value and finance-approved margin after a bounded pilot. Record the source and date for every change.
Your assumptions stay in this browser
There is no submit endpoint, analytics payload or storage call. Reloading or clearing the form removes the figures.
A scenario is not a forecast
Auction prices, search volume, lead quality, close rate, value, margin, lag and measurement can all change. Validate assumptions with account and CRM evidence.
FAQ / INTERPRETATION
FAQ
Model Google Ads or paid-media clicks, leads, sales, revenue, ROAS, all-in CPL, contribution, break-even sales and maximum CPC using your own Bali or Asia assumptions.
How much should a business spend on Google Ads in Bali?
There is no defensible universal amount. A budget should follow relevant search demand, observed CPC, landing-page conversion, sales capacity, customer value, margin and an agreed loss limit. This calculator makes those assumptions visible but does not supply a Bali benchmark.
Does the calculator use average CPC benchmarks for Indonesia or Asia?
No. Industry averages can hide large differences in market, language, category, match type, location and date. Enter a current account, Keyword Planner or controlled-pilot assumption and record its source.
Are the calculated clicks, leads and sales guaranteed?
No. They are mathematical scenario outputs, not forecasts or guarantees. Auction competition, demand, landing experience, tracking, sales follow-up and commercial conditions can change the observed result.
Should agency and creative fees be included?
Yes when they belong to the decision being evaluated. Keeping media, management and fixed campaign costs separate lets a buyer inspect media efficiency and fully loaded economics without confusing the two.
What does diagnostic maximum CPC mean?
It is the CPC at which modeled gross contribution equals total marketing cost while the entered media budget, funnel rates, sale value, margin, management fee and fixed campaign cost stay constant. It is a sensitivity, not a bidding instruction.
Are my budget and sales assumptions sent to ALEX-DIGITAL?
No. The calculation runs locally in the browser and the form has no submit or storage mechanism. Do not enter customer-level records, personal data, passwords or confidential access credentials.
DISCOVER / RELATED
Continue the buyer review
Auction prices, search volume, lead quality, close rate, value, margin, lag and measurement can all change. Validate assumptions with account and CRM evidence.
ALEX-DIGITAL
This calculator translates buyer-supplied media and funnel assumptions into scenario clicks, leads, sales, revenue, media ROAS, all-in lead cost, gross contribution, contribution after marketing, break-even sales and a diagnostic maximum media CPC. It is useful for planning and agency review, but it is not a forecast, bid recommendation or evidence that future demand exists.