Map each customer path to a different proof level
A direction request, phone call, reservation, POS bill and delivery order are different events. The measurement plan names the source, owner and confidence level for each one. Proxies remain useful for diagnosis but are not silently converted into guests or revenue.
Treat location, menu and operations as conversion inputs
Hours, category, photos, menu availability, price, booking friction, delivery radius, preparation time and cancellations can change results without a media change. The weekly decision list separates actions owned by marketing from those owned by restaurant operations.
Grow reviews without manipulation
Google says local visibility is influenced by relevance, distance and prominence and that there is no paid shortcut to a better local ranking. The process keeps profile information accurate, asks for honest feedback without incentives or review gating and never promises review removal.