Plan around Bali demand
Demand varies by season, district, visitor origin and language. Seminyak, Canggu, Ubud, Uluwatu and Nusa Dua should not automatically share one campaign structure. We segment intent and location, inspect actual traffic, and never label passenger volume or clicks as sales.
Give every channel a job
Google Search and Maps capture existing intent; Meta and TikTok can create demand and re-engage interested people. Each channel receives its own objective, creative and measurable action. A platform is excluded when it cannot support the economics or measurement.
Keep reporting auditable
Access, budgets, statuses, changes and reports remain visible. When CRM, POS, booking or order data is available, media can be connected to lead quality and verified outcomes. We label the result as attribution or management correlation according to the evidence.